Fundamentals of SEO: A Beginner's Guide
Search Engine Optimization, or SEO, is a critical aspect of Digital Marketing that can significantly enhance your website's visibility. If you're new to SEO, don't worry. This article will guide you through the basics, including technical SEO optimizations, how crawling and indexing work, and key on-page SEO terms. What is SEO? SEO is a set of strategies to improve a website's visibility on search engines like Google. The goal is to attract organic (non-paid) traffic by ranking high on search engine results pages (SERPs). Technical SEO Optimizations Technical SEO refers to optimizing your website for the crawling and indexing phase. Here are some key aspects: 1. Website Speed : A fast-loading website provides a better user experience and is favoured by search engines. 2. Mobile-Friendliness : With most users accessing the web via mobile devices, having a mobile-friendly website is crucial. 3. XML Sitemap : This file helps search engines understand the structure of y