Intro to Digital Marketing
Digital marketing is the strategic use of digital channels to reach and engage potential customers. It involves leveraging online platforms and tools to promote products or services, build brand awareness and drive sales. Compared to traditional marketing methods, digital marketing offers several advantages like **measurability, targeted audience reach, cost-effectiveness and flexibility. Digital marketing is an umbrella term for digital marketing channels like: 1. Social Media Marketing (SMM) - This involves the use of social media platforms like Facebook, Instagram, LinkedIn, Twitter and alike to reach target audience and build community. This can be done in 2 ways, Organic - which is done through content marketing and Paid advertising where ads are run to reach the target audience. 2. Search Engine Optimization (SEO) - This is the process of optimizing websites to rank higher on search engine result pages (SERP) using relevant and highly searched keywords. 3. Google Ads - ...